Day of Dance 2006 Media Highlights
Estimated Impressions: Over 175 million

BROADCAST HIGHLIGHTS

National Highlights

• Ellen- Christina Applegate appeared as a guest on February 22 to discuss Day of Dance. Time of appearance: 5min 57sec; 2.5 million viewers per day.

• Fox & Friends- Patrick Swayze appeared as a guest on February 23 to discuss Day of Dance. The appearance was also shown as a streaming video on Fox News.com Time of appearance: 6min 2sec; 2.9 million viewers per day.

• The Tony Danza Show- Patrick Swayze appeared as a guest on February 24 to discuss Day of Dance, and presented to Tony Danza a pair of Day of Dance Red Shoes. Time of appearance: 11min 20sec; 1.5 million viewers per day.

• EXTRA- Patrick Swayze appeared as a guest on February 21 to discuss Day of Dance. Time of appearance: 1min 35sec; 2.5 million viewers per day.

• EXTRA- Segment featuring Patrick Swayze at a Day of Dance event aired on March 8. Time of appearance: 36sec; 2.5 million viewers per day.

Regional Highlights

• WB11- Patrick Swayze appeared as a guest on February 24 to discuss Day of Dance. Time of appearance: 4min 35sec; 110,632 viewers per day (based on Nielsen Ratings for New York DMA).

• WMAQ-TV CH 5 (NBC) Chicago News- Spot about Day of Dance aired on February 22. Approximate length of spot: 1min 20sec.

• WFAA--TV CH 8 (ABC)Dallas/Fort Worth Good Morning Texas - Spot about Methodist Health System's Day of Dance event aired on February 23. Approximate length of spot: 5min 13sec.

• KCNC-TV CH 4 (CBS) Denver News - Spot about Boulder Community Hospital's Day of Dance event aired on February 23. Approximate length of spot: 3 min.

• WTHR--TV CH 13 (NBC) Indianapolis Eyewitness News- Spot about St. Francis Hospital and Health Center's Day of Dance event aired on February 22. Approximate length of spot: 4min 56sec.

PRINT HIGHLIGHTS

• Good Housekeeping* - Item on Day of Dance event in the February issue. Circ.: 4,606,800

• Self* - Item on Day of Dance event in the February issue. Circ: 1,400,408

• NHLBI Heart Truth Newsletter/E-Zine - Item on Day of Dance in the February newsletter/ e-zine. Circ: 80,000

• Hollywood Reporter - Item on Day of Dance ran in the January 23, 2006 issue. Circ. 35,422

• Spirit of Women Magazine - Day of Dance references throughout the 2006 winter edition of Spirit of Women Magazine. There is also a separate special Day of Dance edition of the 2006 winter magazine. Circ (winter edition): 132,850; Circ (Day of Dance edition): 24,000.
  
  *Overall rank (on www.magazine.org) based on the circulation of the 1st 6 months of 2005.